In store signage that draws eyes through movement
Do consumers notice your products' in store signage as they walk down the aisle? Many companies advertise products and services at eye level in prime locations in-store. This placement is expensive so in order to fit within budget parameters, companies skimp on creating truly eye catching in store signage.
What our customers have realized is that in order to draw eyes to products in-store, they need to create unique in store signage that moves. You don’t need expensive electronic lighting or even 3 dimensional lenticular sheets to get movement. We do it solely with our printing technology. Through Serigraph’s patented Promotion™ technology, consumers focus on a product through 3D depth or floating effects behind it. Using Promotion™ technology, your background graphics will move differently from the primary product image. People see this and laser right in to see what is going on.
Through the use of optical lenses, a pattern is magnified in the background enhancing the primary graphic thereby drawing attention to your product. Our Promotion™ technology is similar to Lenticular, but can be done selectively. Hundreds of background images can be made to move including circles, hexagons, stars, letters and some logos. Use our Promotion™ technology for in store signage, transit advertising, shelf talkers, aisle violators, product packaging, promotional give-aways, displays and even credit or gift cards.
If you want your product to appear ¾ of an inch above the background and move across the entire area at the lowest cost possible then call Serigraph at 1-800-262-7200. For more creative in store signage ideas, click the link below to download our POP tip sheet.
