Point of purchase - what is your biggest headache?
Most everyone has experienced it in one way or another; it’s called "The Promotion from Hell". In this promotion nothing goes right. You start out with an idea of wobblers and danglers and you end up with floor graphics and shelf talkers. Each time a new change happens you are losing time, but the one thing that never changes is:
"THE DUE DATE"
There are so many groups that work in concert on promotions for point of purchase that there are bound to be a few headaches that occur along the way. So what can you do to lessen the impact when the inevitable "Promotion from Hell" arrives? When you have a headache the prescribed way to deal with it is to "take two aspirin". With a point of purchase promotion the prescription is to "Insert time here". That is where partnering with the right vendors can make all the difference in the world. Whether it an agency or a creative display vendor or your print and fulfillment partner you want someone who is going to help you manage the change and give you back time that you need to finish the job.
At Serigraph we understand. As a partner we work to provide solutions that make sense and can in most cases give you the additional days you need to finish the job.
Serigraph provides creative design, print and fulfillment along with automated systems all designed with ability to create time for you when you need it. If you are looking to partner with someone who can ease the pain of your next headache please contact us. Download our case study to see how we'd partnered with other companies.
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